Willow Ray Photography
Wedding Photographer Website Design & Development (WordPress)
Willow Ray is a South African wedding photographer with a refined, emotive style and a strong visual identity. The goal of this project was to elevate her online presence and position her brand as a high-end, editorial wedding photographer through a custom-designed WordPress website.
We designed and developed a bespoke website that reflects the timeless, emotive and adventurous nature of her work, while also improving functionality, performance, and search visibility. As part of the process, we migrated her website away from Pixieset to WordPress to give her more flexibility, control, and long-term scalability.
The problem
Willow’s previous website was hosted on Pixieset, which limited:
SEO performance and search visibility
Custom layout and brand storytelling
Long-term flexibility for growth
Full control over user experience and content structure
She needed a website that felt more like a luxury brand platform rather than just a portfolio gallery — one that would attract her ideal wedding clients and elevate her positioning within the South African wedding market.
The solution
We created a custom WordPress website with a calm, editorial, and timeless aesthetic. The design focuses on visual storytelling, generous white space, and an immersive portfolio experience that mirrors the emotional quality of her photography.
Key features of the build included:
Custom WordPress website design and development
Migration from Pixieset to WordPress
A refined homepage layout to communicate brand positioning
Structured portfolio and gallery layouts
Optimised image presentation for performance and quality
Mobile-responsive design for seamless viewing on all devices
SEO-friendly page structure to support organic discovery
The Result
Willow now has a website that feels aligned with her brand and the level of work she produces. The new site positions her as a premium wedding photographer and provides a strong foundation for SEO growth, long-term marketing, and future expansion of her brand.
The move to WordPress gives her greater ownership of her platform, improved performance, and more control over how her work is presented and discovered online.
Services Provided
Website design
WordPress development
Pixieset to WordPress migration
UX and layout design
Basic on-page SEO structure
Mobile optimisation
Platform: WordPress
Industry: Wedding Photography
Location: South Africa
Ready to elevate your online presence?
If you’re a photographer or creative business looking for a website that reflects the quality of your work, I’d love to help you create something timeless, intentional, and built to grow with your brand.